The CrewAmp roster

AI agents built for small business.

Each agent is a specialised digital worker, deployed inside your existing tools, configured for your business, working around the clock alongside your team.

Lead Generation Agent Voice Agent Report Generation Agent Personal Assistant Agent Expense Reconciliation Agent Labour Hire Agent Procurement Agent Data Analysis Agent Website Agent

Lead Generation Agent

Researches, qualifies, and warms up leads in your CRM 24/7, so your sales team only talks to buyers who are ready.

Scope it in an audit

What it does

It identifies prospects matching your ideal customer profile, enriches their data from public sources, scores them against your criteria, drafts a tailored first-touch message, and pushes qualified leads straight into your CRM with full context. When a prospect replies, the agent flags them to your sales team with a suggested response.

Before

A sales rep spends 10+ hours a week researching prospects, copying data into a CRM, writing first-touch emails, and chasing follow-ups. Most leads go cold.

After

The agent delivers 30 to 50 qualified, researched, ready-to-contact leads per week into the pipeline. Reps spend their time on conversations, not data entry.

HubSpotPipedriveSalesforceApolloGmailOutlook

Voice Agent

Answers your business phone, books appointments, handles enquiries, and routes complex calls. Sounding human, working 24/7.

Scope it in an audit

What it does

It picks up the phone within two rings, in a natural-sounding voice tuned to your brand. It answers FAQ-style questions, looks up account details, books or reschedules appointments directly in your calendar or booking system, takes messages, and intelligently routes calls that need a human. Every call is transcribed and logged.

Before

30% of calls go to voicemail. After-hours leads go to competitors. The team is interrupted constantly by routine questions.

After

100% of calls are answered. Bookings happen automatically, day and night. The team handles only the calls that genuinely need a human.

TwilioCalendlyHubSpotClinikoTradifyServiceM8

Report Generation Agent

Pulls data from your tools, builds formatted reports, highlights anomalies, and delivers them automatically. Every morning, every week, every month.

Scope it in an audit

What it does

It automates the entire reporting cycle: pulling numbers from your CRM, accounting system, ad platforms, project tools and databases; reconciling them; building a formatted report; and delivering it to the right people on a schedule. It also flags anomalies, a sudden drop in conversion rate or an overdue invoice spike, so leaders see signal, not noise.

Before

A senior team member spends half a day every week pulling numbers from five tools into one spreadsheet, then formatting it for stakeholders. Reports are late or skipped under pressure.

After

Reports arrive in stakeholder inboxes at 7am Monday, every week, formatted, with key changes highlighted. The senior team member gets the half-day back.

XeroHubSpotGA4Meta AdsGoogle SheetsStripe

Personal Assistant Agent

Triages your inbox, schedules meetings, drafts replies, and keeps you out of low-value work. Like an EA you could not otherwise afford.

Scope it in an audit

What it does

It reads your inbox, sorts what matters from what does not, drafts replies for your approval, schedules meetings end-to-end including the back-and-forth, prepares briefing notes before calls, and quietly handles the admin that fills the gaps in a founder's day.

Before

The founder spends 2.5 hours a day on inbox triage and calendar coordination. Important emails get buried. Meetings stack up with no prep time.

After

The inbox is triaged before the founder opens it. Meetings come with a one-page brief. The calendar protects 3+ hours of deep work daily.

GmailOutlookGoogle CalendarSlackNotionAsana

Expense Reconciliation Agent

Matches receipts to transactions, categorises spend, flags anomalies, and keeps Xero or MYOB clean. No manual data entry.

Scope it in an audit

What it does

It receives receipts, extracts the data, matches each one to the corresponding bank transaction, applies the right account code and tax treatment, and posts it to your accounting platform. When it cannot match something with confidence, it queues an exception for human review with a suggested action.

Before

Receipts pile up. End-of-month reconciliation is a frantic catch-up. The bookkeeper spends 80% of their time on data entry, 20% on advice.

After

Receipts are processed within hours. Books are reconciled daily. The bookkeeper spends 80% of their time on analysis and advice.

XeroMYOBQuickBooksDextStripeSquare

Labour Hire Agent

Screens candidates, schedules interviews, manages rosters, and handles compliance. The admin of a workforce business, automated.

Scope it in an audit

What it does

It receives job briefs, sources candidates, screens applications against the brief, schedules interviews, runs reference and compliance checks, builds rosters that match availability with client demand, and sends shift confirmations. No-shows, cancellations and compliance gaps are flagged with suggested actions.

Before

A consultant spends two-thirds of their day on admin: filtering CVs, chasing references, building rosters, sending shift reminders.

After

Admin is automated. The consultant spends two-thirds of their day talking to candidates and clients. Placements per consultant rise significantly.

JobAdderDeputyTandaSeekXeroSMS

Procurement Agent

Compares suppliers, raises POs, tracks deliveries, and chases missing invoices. The purchasing workflow, automated.

Scope it in an audit

What it does

It receives purchase requests, looks up approved suppliers and current pricing, generates a purchase order, sends it for approval, dispatches it to the supplier, tracks the delivery, and reconciles the invoice when it arrives. Anything outside parameters gets flagged for human review.

Before

Purchasing is scattered across emails, texts, and one person's head. POs go missing. Suppliers get paid late. Stockouts happen.

After

Every purchase has a PO, an audit trail, and a known status. Suppliers are paid on time. Stockouts and over-orders drop dramatically.

XeroUnleashedCin7SlackTeamsSupplier portals

Data Analysis Agent

Turns your raw business data into insights, dashboards, and recommendations. A junior analyst that works around the clock.

Scope it in an audit

What it does

It connects to your data sources, runs scheduled and ad-hoc analyses, builds clean visualisations, identifies trends and anomalies, and explains them in plain English. Ask it a natural question ("why did revenue dip last week?") and it comes back with a researched answer, not a chart you have to interpret.

Before

Decisions are made on gut feel because nobody has time to dig into the data. Reports are descriptive, not diagnostic.

After

Every important business question gets a researched answer. Anomalies are caught early. The analysis is done before the meeting.

Google SheetsPostgresShopifyXeroGA4Airtable

Website Agent

Updates content, publishes blog posts, optimises pages for SEO, and captures leads. No web developer required.

Scope it in an audit

What it does

It treats your website as a living asset. The agent publishes new posts and landing pages from briefs, updates copy when products or pricing change, optimises pages for target keywords, monitors performance, and runs a smart chat that qualifies visitors and books meetings.

Before

Site copy is six months stale. The blog has not been updated in a year. A new product launch waits two weeks for the agency.

After

The site is updated weekly. Content publishes on a schedule. SEO traffic compounds. Launches go live the day they are approved.

WordPressWebflowShopifyCloudflareCalendlyHubSpot

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